What Is SEO? SEO stands for search engine optimization and it is the art and science of optimizing your website or online content to improve its ranking in search engine results pages (SERPs). The primary goal is to attract organic traffic from search engines like Google, Bing, and Yahoo . SEO is an important part of any online marketing strategy. By optimizing a website for search engines, businesses can attract more visitors to their website and increase their online visibility. Some of the benefits of SEO Increased website traffic Increased brand awareness Increased leads and sales There are three main types of SEO: On-page SEO Off-page SEO Technical SEO On-Page SEO On-page SEO involves optimising elements within your website, including content, meta tags, headings, and images, to make it more search-engine-friendly and relevant to users' search queries. It is an ongoing process, and regularly reviewing and updating your content will help you stay ahead in t...